Weekly wholesale orders, built once and repeated with confidence.

Retailers and caterers combine cash-and-carry visits, delivery wholesalers, sales reps, phone and messaging orders and supplier apps, often placing several orders a week. Some lines are bought opportunistically when a promotion appears, so the weekly basket is rebuilt by hand across more than one supplier.

Where it breaks down

What slows buyers down.

1. 01Frequent orders across several suppliers with unclear availability.
2. 02Promotions are missed because they are hard to see at the point of ordering.
3. 03Minimum-order thresholds and fixed delivery days constrain each order.
4. 04Price changes and short-dated stock catch buyers out.
5. 05Baskets are rebuilt manually every week.